It’s that time again when brands are looking for the silver bullet that will drive holiday sales and help them meet their goals for 2016. Unfortunately, many marketing teams set their plans in place back in the spring. I say...

It’s the halfway point in the Great College Move-In Road Trip for At Home stores to mark National College Move-In Week! From Chicago on Sunday through Charlotte and on through Orange Park and Orlando this weekend, we’re celebrating National College...

ecently, The New York Times turned its attention to women without children and marketing to this group. If you missed the article on July 10, you can read it here. I was fortunate enough to be a part of Alina...

A 2015 market research industry paper reports a 52% increase in online communities, a tool that smart marketers will leverage when engaging with moms. Traditional research tools that my team uses every day, such as focus groups and surveys, have...