Video, video, video. It’s a topic I’ve posted about often, perhaps at the risk of sounding like a broken record. (Would Millennial Moms even know what that cliché refers to?) However, a recent study illustrates again the overwhelming use of video among moms of all generations, with higher numbers among Millennial Moms who love the “customized” viewing options that are instantaneous, shareable, informative and portable. Moms are more videos than ever on their phones or mobile devices, tuning in to YouTube, Facebook, Amazon and Vine to name a few.
Reaching moms through video is more important than ever. If your marketing strategy does not include videos, make the change now. Moms are looking for product reviews before they buy, and expect to see product videos on manufacturer websites as well as on the popular sites mentioned above. Even more valuable are product reviews by “real” moms. Don’t be afraid to ask social media moms and bloggers if they would record a short video. Many mom influencers are migrating over to video and also trying their hand at live broadcasting. You can experiment by expanding your request to bloggers to include a video that you can use on your social media outlets and vice versa.
Populate your YouTube channel (get one if you don’t have one) with product reviews, how-to videos and relevant content. To get a feel of what’s out there, search YouTube channels, Facebook pages or popular Viners to gain a sense of who’s producing what in the realm of video. Finally, there are always new trends emerging in social media, particularly video. Periscope is a newcomer in live-streaming video, and an app that I love already. Stay tuned for updates as Periscope plays a big part in my summer plans.