It’s May, a time of year when moms are looking forward to the end of school, the start of summer and a more relaxed schedule. Back to school is typically not a topic of conversation with moms at this time of year. However, May is a very different story for the moms of more than 3.2 million high school students who have graduated or will graduate over the next couple of weeks. Brands that target moms of college students and their GenZ co-eds have a valuable opportunity to tap into this enthusiastic consumer segment through BSM Media programs like Social Spotters, video product reviews and much more. Brands with college-worthy products available on Amazon can amplify exposure through BSM Media’s exclusive video review program on Amazon.
Around the halls of BSM Media, we call the opportunity Back to College and it begins on May 1st, the day that most colleges and universities require a commitment for accepted students. According to BSM Media research, an average of $800 worth of dorm- and college-bound products are purchased in the time between the days that acceptance letters go out to the day of high school commencement exercises. Moms and college bound students are both mutually excited about the next phase of life and ready to become part of the college community.
May is a great time for technology, dorm organization and dorm décor companies to launch their Back to Campus marketing and engagement. In 2016, BSM Media created and executed a successful campaign for At Home stores with a signature event called National College Move-In Week. Influencer marketing campaigns, in-store events and guerilla marketing tactics on college campuses were just a few of the online and offline efforts that drove traffic to At Home stores and built brand awareness on social media, to the tune of millions of impressions and engagements for the brand. Here are just a few ideas to take advantage of the money moms are spending getting their students ready for dorm and apartment life.
Moms and their college-bound students are shopping now through move-in week in the fall. There is still time to implement BSM Media tactics. It’s an exciting time for students and parents, and a valuable opportunity for brands.
When marketing to moms, most marketers think about a sales calendar and plan for the obvious peaks. However, there are many more opportunities to tap into moms’ spending budgets other than Christmas, Back to School and Easter. BSM Media knows what’s on moms’ minds and what’s on their to-do lists now to help you leverage opportunities to grow your brand’s bottom line.
BSM Media offers several tactics that don’t require a huge spend on ad campaigns or a long lead, including Social Spotters, video reviews, social media tours and Twitter Parties that leverage the speed and flexibility inherent in social media. Social media campaigns also convey a valuable message that resonates with today’s busy moms: brands that understand the “Mom Calendar” are brands that understand moms.
From now through July, start speaking to the circles on moms’ calendars with these opportunities:
It’s all about knowing what moms are doing in their day-to-day lives. While peak holidays are critical, taking a good look at moms’ calendars is an excellent way to capitalize on non-peak but equally important holidays that can boost brand awareness and the bottom line.
For information on nimble and effective programs with BSM Media, please email LauraMotsett@bsmmedia.com.