About The Book

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How are Millennial Moms – the largest cohort in U.S. history – different from other generations? How can you effectively engage with them on their unique terms and tap into their annual combined spending power of $750 billion? Earning their business is a snap, tap, or click away thanks to this concise, user-friendly compendium of insights and recommendations by internationally known expert, Maria Bailey.

Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales is in an easy-to-read, full-color format that provides graphs, charts, quick insights and tactical implications. Packed with over 100 Millennial Mom interviews, brand managers, product developers and marketing professionals will take away information that can be applied immediately to building brands and selling product. Maria and her team at BSM Media spent over five years studying the emerging Millennial Mom market and did all the heavy lifting to provide companies with the tools they need to capture the business and loyalty of this lucrative market. Best of all, Maria reveals some of the secrets of her best known marketing programs with top global brands. Regardless of budget or experience, this book is guaranteed to empower marketers to connect with Millennial Moms by uncomplicating the pathway of marketing to Millennial Moms.