Dear Doctor: How To Market To Moms

Maria Bailey
I recently completed a four-article series on marketing to moms for Bentson Clark reSource, a quarterly publication dedicated entirely to orthodontic practices. Why orthodontists, you may ask? This particular healthcare category is all about moms and their children, of course....
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5 Ways Mom Consumer Communities Help Grow Your Bottom Line

Maria Bailey
There was once a time when most of us were listening to music on cassette tapes, when brands interacted with consumers only in focus group facilities and information was gathered via phone surveys. Today, the options to engage with customers are...
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Four Marketing to Moms Tactics for 2017

Maria Bailey
There’s been a lot of debate around the death of the mom blogger. Regardless of what side of the fence you fall on in the argument, the good news is that mom bloggers have given birth to social media influencers...
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A Different Kind Of Shopping Experience: Marketing To The Moms Of College-Bound Children

Maria Bailey
While most mothers are focused on the holiday shopping season, there is one segment of moms who are actively doing another type of shopping — college shopping. Yes, it’s that time of year when mothers with high school seniors are...
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Moms Dish Up Thoughts On Black Friday And Cyber Monday

Maria Bailey
As we approach Thanksgiving week, I’m gearing up for my annual Black Friday shopping excursion. Yes, I admit it. I am one of those Black Friday shoppers, out the door before sunrise with holiday gift list in hand to shop...
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