It’s that time again when brands are looking for the silver bullet that will drive holiday sales and help them meet their goals for 2016. Unfortunately, many marketing teams set their plans in place back in the spring. I say unfortunately because in a time when social media is constantly changing, it’s nearly impossible to predict what social platform will be popular six months in advance.
Ask anyone last February if they would be talking about Facebook Live for live-streaming videos and I will bet they would have told you to put your money on Periscope. The platforms that moms are using move as fast as a toddler in a ball pit. Marketing to moms has become a fluid environment and those who are not flexible in their marketing plans miss the full potential of the market. So what are some of the most effective new marketing tactics for the 2016 season?
Regardless of the social media platform du jour, the overriding lesson I have learned and always convey to clients is flexibility. Be willing to allocate or shift resources on the fly to leverage last-minute opportunities, to test programs on emerging platforms, or to capitalize on a program or campaign that’s showing excellent results. For many brands, the holiday season can represent 30% or more of annual sales, a number that makes holiday marketing and social media campaigns so important.
Are you using the social media platforms listed above? I’d love to hear your experiences here or tweet me at @momtalkradio to continue the conversation.