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Millennial Moms are Here! More are coming!

Boomer Moms. Generation X Moms. No previous generation of mothers has offered more opportunity to build brands and increase sales than Millennial Moms. Currently, this powerhouse generation of consumers represents $750 billion in annual spending and that number will continue to grow as younger Millennial women become mothers. Don’t be left behind using marketing tactics that worked for the Gen Xers and Boomers. Millennial Moms have their own distinct triggers and it’s imperative to speak their language in order to capture your share of their wallets. Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales is the go-to guide for marketing to Millennial Moms.

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THE MOST PUBLISHED MOM MARKETING EXPERT

Ad Age credits Maria Bailey with creating the Marketing to Moms industry. As CEO of BSM Media, Maria is the mastermind behind the most recognized and effective mom marketing programs. Disney Social Media Moms Celebration, HP Smart Moms Panel, Beaches Resorts Social Media on the Sand, Huggies MomInspired and National Mom’s Nite Out™ are among just a few of the widely known marketing initiatives she created for brands. Her insights and expertise also touched the redesign of Wal-Mart and Best Buy stores, the launch of Build-A-Bear Workshop Home products and the record breaking sales of Zhu Zhu Pets™. She is the author of 8 books, which are published in 12 languages and is an invited keynote speaker around the globe. Maria is seasoned marketer that doesn’t just spit out statistics and research but she executed on consumer behaviors to produce above average results.

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FROM THE MARKETING TO MOMS BLOG

Marketing to the Mom of College Bound Gen Zers

If current tuition rates are any indication, college and university recruitment is big business. Competition is high as enrollment numbers continue an upward trend year over year to the latest number of 20.5 million students in fall 2016, according to...

5 Mom Marketing Tactics For Holiday 2017

While most moms are focused on summer vacations, marketers should be preparing for their holiday sales purchases. The holiday season begins in just a few short months and with new sales comes the need for new marketing tactics. The team...
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