Mom Marketing Clearinghouse: Opportunities and Partnerships

Maria Bailey
BSM Media is immersed in the Mom Market- globally and locally. Along the way, we find unique and creative opportunities for companies to reach moms. We bring you this Mom Marketing Clearinghouse as a service to make reaching moms easier...
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1-2-3 Easy Programs to Jump Start Your Marketing to Moms Efforts!

Maria Bailey
Today’s Mom Market holds the key to over $2.1 trillion dollars in annual US spending. Effectively tapping into this market can be lucrative to the bottom line, brand awareness and overall growth of your business. It amazes me that even...
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Web-savvy retailers marketing to ‘mommy bloggers’

Maria Bailey
The Internet has long been compared to the “anything-goes” Wild West. New trends, however, suggest it is becoming an updated version of the sewing circle of yesteryear. “Mommy blogs” and related mom-oriented social networks enable merchants to communicate with consumers...
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Unlocking the secrets of Miley Cyrus’ and Marketing to Moms

Maria Bailey
Say two words to any mom of a 4-15 year ol girl, “Miley Cyrus” or “Hannah Montana” and you are certain to evoke some type of response. In most cases, it will be positive. “Oh, my daughter loves her” to...
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Connecting with Mom Influencers

Maria Bailey
“Help! I’m getting pressure from my manager and executive team to tap mom influencers.” It’s a cry that I hear everyday from even the most experienced marketers. Cultivating relationships with the millions of mom bloggers out there could take years...
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