Chances are if you sell products to mothers or study their behaviors as consumers, voters or business owners, you have read, seen or interacted with Maria Bailey’s work. She was the first person to quantify the annual spending of U.S. Mothers in 1998. Since then, government agencies, media outlets, global brands and even competitors have used her $1.7 trillion number and subsequent increases as a means to drive budgets and sales. Her first book, Marketing to Moms: Getting Your Share of the Trillion Dollar Market, was the first study to focus on this lucrative market and educate brands on tapping into the wallets of mothers. Millennial Moms: 202 Facts Marketers Need To Know To Build Brands and Drive Sales is the latest in a string of mom-focused titles she has authored. In addition to Marketing to Moms and Millennial Moms, Maria’s books include Power Moms: The New Rules for Engaging Mom Influencers Who Drive Brand Choice, Mom 3.0: Marketing with Today’s Mothers by Leveraging New Media & Technology , Trillion-Dollar Moms: Marketing to a New Generation of Mothers, The Ultimate Mom: Uplifting Stories, Endearing Photos, The Best Experts’ Tips on the Toughest Job You’ll Ever Love and The Women’s Home-Based Business Book of Answers.
Maria has created some of the most recognized marketing programs in the industry including the Huggies MomInspired Program, Disney Social Media Moms Celebration, National Mom’s Nite Out and Chick-fil-A Mom’s Panel. As CEO of BSM Media, a full service marketing firm focused on mothers, her client work has won recognition for driving sales and building brands. Zhu Zhu Pets put her on the map in the toy industry as an innovative and results-oriented marketer when the product was named Toy of the Year. Today, her firm works with brands around the globe helping them meet their goals in the mom market. BSM Media offers everything from research to product development to social media outreach and special event management.
As a keynote speaker to audiences around the globe, Maria has engaged and educated audiences at national conferences including Digital Kids, The Toy Industry, The National Food Industry Association, National Conference of Convenience Store Owners, South African Female Marketing Association, Marketing to Moms (Turkey), Fattore Mama Milan (Italy) and National Orthodontics Association. Maria is an invited guest speaker at companies such as General Mills, Coca-Cola, Kimberly-Clark, Disney, Best Buy, WalMart, Target, Microsoft and others.
Media outlets utilize Maria and her work for news stories and features. She has been featured on ESPN’s Behind the Lines, MSNBC, CNN, ABC Nightly News and many local affiliates. Maria is the most quoted resource in articles regarding mom marketing. She can be found in The Wall Street Journal, USA Today, Self, Smart, O Magazine, Oprah’s Fitness Magazine, Money, Parent, Home Channel News and Entrepreneur, Women’s Day, Money, Chicago Tribune, the New York Times, Wall Street Journal, Miami Herald, Philadelphia Inquirer, Denver Post, Salt Lake City Tribune and hundreds of other local and online publications.
In her spare time, Maria enjoys traveling, fishing, marathon running and college football. She attended Florida State University and Notre Dame’s Mendoza School of Business.